There’s something magical about Fenway Park. For many it’s a beautiful green sanctuary in the heart of the city, filled with pride, love and triumph after years of heartbreak. Fenway IS the heart of Boston.

I remember Fenway with my dad but mostly the cursing on the MassPike as he missed the exit.

My first real memory of Fenway Park was with a friend. We were at a daytime all ages concert on Lansdowne St. and our friend, who knew the park and the employees well, persuaded me to leave the concert to go see how the ballgame was going. We walked up to the gate and after a brief exchange, we we walked through, just like that. It was just before the 7th Inning Stretch. We sang, ‘Take Me Out To The Ballgame’, watched for an inning and went back to the concert. Until then, I hadn’t been inside Fenway Park since I was small. It was incredible. Impressed with our friend’s connection at the gate and setting eyes on the ball field for the first time in a decade, I knew then I was a lifer. Boston you’re my home.

And in the decade since then? Countless games and events. I took a week off from work with my best friend to serve as extras (paid gig, mind you) in Fever Pitch. A WBZ reporter stopped us on our way in to our 7am call and asked what we thought of the team that year, we said they were going to take the World Series because we were there with Drew Barrymore and Jimmy Fallon. Guess what? They did!

The year we moved to NY (I know) for what we thought would be forever but ended up only eight weeks, I caught a game with friends the night before the move. I cried, ugly cried, as “Dirty Water” played, and even more for “Tessie”, I walked back to Brighton that night, crying the whole way home. I should’ve known that NY wasn’t going to work out.

And there is nothing better than getting out of work on a summer day, heading to get a drink and bite to eat and catching a game to wrap up your evening.

Just last year as my family was walking into the game late, we were stopped and picked to sit next to the dugout as a party of their My Fenway promotion.

Years and years of the hopes and dreams of everyone who ever loved the Boston Red Sox lives in Fenway Park. It consumes you as you walk in and it makes you never want to leave.


Friday morning started like a Monday, I forgot my cellphone on my way to work, had many projects going on at once and needed the extra espresso to get it all in order – by the time I left the office I was more than ready to visit the opening of the Lookout Farm Taproom.

Lookout Farm is known for it’s ‘pick your own’ produce. Just about everyone I know has brought their kids to take the train ride around the orchard to pick apples, pears, peaches, strawberries, pumpkins, etc. They have a large playground at the top of the hill with a petting zoo.

And now, with the recently released Lookout Farm Hard Cider, there’s something for the adults.

The cider is delicious, like fresh crisp apples. The taproom itself is beautiful, constructed from reclaimed wood from the barns, apple crates, and part of a 1957 Ford tractor.

We ordered a flight to sample each one of the ciders on tap – the signature Farmhouse Blend, a summer cider with ginger and lemongrass, a hops blend, and an oak blend. We also ordered the soft pretzels and a flatbread. The charcuterie boards from New England Charcuterie looked incredible but you have to save some things for next time.

beach J

Friday afternoon I couldn’t wait to start the weekend, it was hot sunny, perfect for a trip to the beach. Good thing we got there when we did Saturday. Sunday afternoon dissolved into a cool, rainy evening and the cooling trend continues through the beginning of this week.

Back to Saturday, Saturday we took a trip to Nantasket Beach for low tide. Perfect beach for a 3 year old – we walked the sand bars, ate grilled-cheese and fries, played in the arcade and rode the Paragon Carousel.

Most of the summer we enjoy the family’s beach home in North Truro. The house is located on a private beach in a quiet neighborhood, much different than the city beaches like Nantasket, Wollaston or even Duxbury Beach. It’s also a 2+ hour drive to get to North Truro, so it’s nice to have the choice of these public beaches close by.

What are your favorite beaches to visit in the summer?


Next month begins the summer music series at Assembly Row in Somerville.

Acoustic Mondays will run June 15 through Sept. 28 and take place at The Point. LIVE Music Thursdays will run June 4 through Sept. 24 and will take place in the amphitheater in Baxter Park.

TeamShred supplies the artists for Acoustic Mondays and LIVE Music Thursdays. If you are or you know an artist that should be heard, please let us know.

Assembly Row is a great place for an after work stroll, dinner, drinks or bring the kids for their playground and splashpad, all along the Mystic River. Easy to get to, all events are free and free parking.

Can’t wait to start off the series on Monday June 15th!


after a long holiday weekend, it’s back to marketing. feeling inspired and ready to roll out new advertising.
next week the Summer Music Series begins at Assembly Row – more on that later